# Boom

Boom is a Mac camera app that helps you stand out on every video call 〰️ whether you’re on Zoom, Meet, Teams, or anything in between. It turns your webcam into a stage you control, with creative layouts, overlays, stickers, and branded graphics that make every moment on screen more engaging and expressive.

## Get to know Boom

Hey, I'm Robleh Jama 〰️ designer, founder, and the maker of Boom. I've been building products for a long time. It was always that cliche of your taste being here, but can you get your skills there? I got good at getting noticed by Apple, and Pocket Zoo became the number one education app on the App Store.

From there, I kept building things I wanted for myself. Wake Alarm was a beautiful alarm clock. Those projects led me to start a little studio in Toronto called Tiny Hearts. One of our clients was Shopify, and they acquired my company. I spent six and a half years at Shopify 
working on mobile experiments, crypto stuff, and new ideas. But I've always been building products for myself. This is my hobby.

Boom started when we shifted to this remote, hybrid world. Spending hours on video every day, I realized we're all basically streamers now. We have an audience, a setup, a camera, a mic, but we don't have software made for the professional, the creator, the independent person. So I started building a virtual camera for the everyday streamer.

I'm non-technical, so this is kind of my time to shine. For me, building products is a form of art. If it's not making money, you can't do the art. That's what Boom is for me.

## What’s Boom and what’s so cool about it?

Boom is a virtual camera for Mac. It sits between your hardware and whatever app you're using 〰️ Google Meet, Zoom, wherever, and you just pick Boom as your camera. We can add things that make you more engaging, make you look better, make your message land better.

We have features like a timer, transitions, overlays. One thing I love showing off is our presentation mode. If you're sharing slides, you don't have to click "hey, I need to screen share." You just transition in and out seamlessly. We also built this camera-off experience that I think is pretty cool. When you turn your camera off, instead of a black screen, it looks like a branded experience.

We launched Boom 1.0 on Product Hunt in April 2024 and hit number one that day. Now we have thousands of customers. We've just launched Boom 2.0 and it's our next major step.

## Tool Stack of Boom

### What’s under Boom’s hood? Which technologies were used and why did you choose them?

Boom is built entirely in Swift 〰️ it's all native. Because Boom is technically a virtual camera, we use Apple's own AI frameworks for things like virtual backgrounds. More recently, we've been getting into the AI stuff.

We're using AI to make our products, and we're also using AI to make them better.

### Do you use any other tools to run the business?

Linear is our main hub for managing work. For distribution, we've figured out our channels over the past year. We launched on Product Hunt and hit number one that day. We got on Setapp, and the Mac App Store took a little more time, but now we have all of those channels in place.

### What’s your personal stack? Which apps do you and your team love?

I'm always testing new Mac apps. CleanShot is probably at the top. Raycast is another one you can't go back after using. Notion Calendar is still my go-to calendar. The apps I keep coming back to all share something: they're beautifully made.

### Anything else you’d like to share?

Right now we’re focused on Boom 2.0. What matters most to me is staying independent and close to the craft.

## Now, discover Boom for yourself

Big thanks to Robleh for sharing the story behind Boom and everything that went into building it. Give it a spin, it might just change the way you think about video calls.

[View Website](https://www.getboom.app/)